Keeping the (paying) customer satisfied when the curtain falls
Ayelet Gneezy, Uri Gneezy, Joan Llull, and Pedro Rey-Biel conduct a field experiment on customer expectations and “pay-what-you-want” pricing.
Ayelet Gneezy, Uri Gneezy, Joan Llull, and Pedro Rey-Biel conduct a field experiment on customer expectations and “pay-what-you-want” pricing.
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